How is a strong brand built?Įxplain disintermediation in terms of Netflix, original content, and its benefits. Also discuss original content’s relationship with churn.ĭoes Netflix have a strong brand? Offer evidence demonstrating why the firm’s brand is or isn’t strong. Provide a brief overview of the Quikster Debacle (e.g., what happened, what was learned, examples)Explain the First Sale DoctrineHow have escalating streaming costs impacted Netflix? Explain the complexity of title availability and companies’ refusal to offer streaming rightsWhat is the “long-enough tail”? Person 1: Atoms to Bits, Qwikster Debacle, Content AcquisitionSlide4ĭiscuss and give an example how Netflix can counter rivals with exclusive content. The shift of atoms to bits? How is this impacting a wide range of industries? Qwikster Debacle, Content Acquisition Person 2 : Exclusives and Original Content, Disintermediation and Digital Distribution, Person 3: Streaming and the Data Asset, Streaming Changes Viewing Habits, Breaking Bad to Netflix Person 4: Customer Experience, Streaming and Scale Advantages, Person 5: The March to Global Dominance, It’s a Multiscreen World Person 6: So What’s It Take to Run This Thing, Crowdsourcing and Code Contests Person 7: A Crowded Field of Rivals, Hacking Corporate Culture, No Turning Back Netflix: Act II: Netflix and the Shift from Mailing Atoms to Streaming BitsSlide2 Presentation on theme: "Netflix"- Presentation transcript
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